A live event using 9 3D printers that turned tennis fans' tweets and players' performances into real time souvenirs.

The campaign ran for the two weeks of the Championships and reached a total of 6.5 million people online and generated sales leads worth over £5.6 million.

It also picked up no less than 6 industry awards including Creative circle, Caples and a DMA Gold, making it a true ‘Data Champion’.