Novo Nordisk is the biggest pharmaceutical company in Europe. Famous for discovering Insulin and leading the field in GLP-1 weight loss products such as Ozempic and Wegovy.
They had a problem.
Their products were more well known than they were.
That’s when we got a call from the CCO of Golin and Virgo Health. He needed a CD team to oversee the concepting and production of their first ever global branding campaign.
This would span from a 60” TVC to a set of social films, digital display ads and then separate campaigns for Meta, TikTok and LinkedIn. The campaign ran in France, Brazil, Japan, UK and Australia.
What followed was 5 intensive months of work across multiple work streams, each with their own set deadlines. Thanks to the excellent team at Golin, Virgo Health, our production company Knuckle Head and Directors, Broken Antenna, we achieved all the objectives.
Tasked with engaging young people to sign up to learn English. This campaign brought to life the fun summer camps which explored a variety of ways to teach kids English.
The Tokyo Olympics 2020. Postponed due to Covid19 we had to encourage sports fans from around the globe to get back into the Olympic spirit.
Our main target audience was the most difficult to engage with, Gen Z. An audience half as likely as Millennials to watch live sports regularly and twice as likely never to watch.
There was no better way to attract this audience than with a new Olympic App and its new ‘FanZone’ feature. A place where fans could compete in a range of games and win prizes.
The campaign needed a set of digital first assets which could span the globe in display, social and video.
Working with film director Dean G Moore we had a finished film, multiple edits in multiple languages and OLA all completed from a standing start delivered to the finish line in under 3 months.
We even made the winners podium, thanks to the campaign picking up ‘Best Integrated Campaign’ at The Drum Social Media Awards 2021.
A global brand campaign for American Express which ran across TV and digital.
Working in collaboration with, the highly sought after, Paris animators Kuntzel & Deygas we created a suite of assets from pad to production in under 4 months. They still didn’t give us a black Amex card though!
3 brands. 7 weeks. 672 ads.
Working with Havas London and their largest client Reckitt Benckiser. I was brought in as the lead creative on 'Quicksilver', a test project to see if it was possible to deliver a dynamic online campaign, in a limited time frame with a limited budget. Working directly with the management team of Paul Ward, Mark Whelan, Elliot Harris and Joe Koprowski. It was the first time Reckitt Benckiser had experimented with dynamic ad platform creative and thanks to the projects success, it won't be the last. The plan is to now roll out the model globally across the Havas network.
A UK product launch film for Samsung’s first ever 5G laptop. The Galaxy Book Flex2 5G.
Concepted and shot during Covid lockdown, it was quite the production. Especially when a hot foreign location was scrapped and replaced by dreary London in the middle of winter. Still, that’s what post is for, right?
A campaign I helped concept to launch the new Ford Fiesta across Europe while working remotely from London with BBDO in Berlin.
As well as working on the main launch film I had to make sure it could be fully activated across a range of social channels, including Facebook and Instagram plus a full range of OLA assets.
The final film was a remote shoot with roads being closed off in sunny Lisbon while I watched the rain fall in London. A second unit was also deployed to make sure we covered all the additional vehicle features which needed to be covered.
I helped support Droga 5 and Rapp launch a major advertising campaign and new brand platform for Chase Bank in the UK.
Split into 3 phases, each one housed a number of different product offerings across the Chase portfolio. These phases either enticed, educated or instructed customers how they could ‘Spend, Save and Invest’ through the Chase App.
The ‘See what your money can do’ campaign ran across TV, cinema, out-of-home, digital out-of-home, radio, social media, digital, digital audio and video-on-demand.
We tried to help BA launch a new route to Oakland California by inviting a few of its well known faces into Gatwick Airport.
The idea was sold.
The film shot.
But then the lawyers got very nervous and at the last minute BA decided to pull the campaign.
But we kept a copy.
It's a shame it never ran, because it would have probably gone on to win a D&AD Black Pencil, Cannes Lion, BAFTA and an Oscar.
Well, imitation ones.
A live event using 9 3D printers that turned tennis fans' tweets and players' performances into real time souvenirs.
The campaign ran for the two weeks of the Championships and reached a total of 6.5 million people online and generated sales leads worth over £5.6 million.
It also picked up no less than 6 industry awards including Creative circle, Caples and a DMA Gold, making it a true ‘Data Champion’.
An award-winning integrated campaign, making workers aware of the dangers in the workplace.
The National Grid is currently being updated as part of the ‘Great Energy Upgrade’. The largest nationwide upgrade since the 1960’s is going to cause disruption all across the UK.
Working alongside the brilliant ECD, Sue Higgs, we distilled the answer down to a simple insight.
Energy use has changed over the years, we now need to change how we get it to you.
To warm this message up, we showed a range of old photos and films which illustrated how we used to use electricity compared to the demands of today.
This unlocked an emotional response to energy use. Helping people to understand why it was important the grid stayed in step with the demanding needs of today’s energy consumption.
The campaign was targeted to the regions where most of the work was due to start.
The first digital OOH and print campaign for PayPal Credit. It ran the length and breadth of the UK, encouraging PayPal users to take out a small amount of credit to fund something fun and beneficial in their life. A new hobby or an educational course for instance.
To give us some impactful imagery I thought it would be interesting to focus on the fun in learning something new. In our case falling into the water when learning to paddle board. Or watching friends break out into laughter when a clay pot suddenly spins out of control.
The campaign successfully drove thousands of new and existing people to the PayPal site and there’s plans to repeat it in the future.
An online campaign on Facebook and Twitter which launched during apprenticeship week. We interviewed over twenty five British Gas engineers then sat down with the super talented Asa Lucander at Aardman to turn the best stories into a series of animated films.
A poster campaign for American Express encouraging people to use their Rewards Points not just on the big things, but the small things as well. The campaign was illustrated by Tom Haugomat launching a new look and feel for American Express.
The ‘Dementia Friend’ campaign changed the way people with dementia are seen and treated in society. It started with a social film on Facebook featuring Gina, a recently diagnosed dementia sufferer. This film then drove to the ‘Dementia Friend’ website where everyone could find more information through a variety of interactive films. We even produced a helpful booklet.
The campaign quickly grew into a positive social movement, so much so in fact, that just after launch it encouraged over a 1 million people to sign up and become a ‘Dementia Friend’. Thanks to the campaign everyone can now learn how to help someone with dementia.
An integrated campaign for the Co-op's insurance business, which repositioned it using fairness as the central theme.
I was tasked to concept a B2B campaign to help win the Barclays pitch for the Omnicom Group. Spoiler alert, I did.
The brief was to communicate that Barclaycard can offer businesses access to its data platforms which are packed full of useful insights and analytics. This data could help them enhance their marketing strategies and target their consumers more effectively.
We had to convince CMO’s, insight directors and data officers that Barclaycard Payments is not just a payment platform. It actually holds the keys to unlock more revenue from their current consumers.
Our data driven campaign focussed in on particular businesses like IKEA or M&S that already had a relationship with Barclaycard and then teased them with blacked out examples of how the information we held could benefit them.
Once intrigued with our targeted ads they would click through and we would reveal what that information could mean for their business.
A complicated brief made simple.
Barclaycard thought so too, awarding Omnicom Group both the customer marketing and B2B business.
A digital campaign aimed at busy parents which ran across Facebook, Twitter and Europe's largest digital poster in London's Waterloo Station.
From a simple brief of updating some existing assets, I managed to persuade the client that to have real impact, they needed to rebrand Ford Money. So we did. We created a whole new brand identity as well as all the assets including film, press, OLA, social and website.
There are still over 1400 gas lamps in London. Each one cared for by British Gas. Who knew?
Well we didn't think enough people did.
The only problem was that our client thought no one would be interested. We managed to convince them otherwise. After giving us a budget that wouldn’t pay for a three-bar fire, and thanks to a brilliant producer (Alison Cooper) we pulled some favours with a director, wrote a treatment, illustrated a storyboard and ventured out onto the streets of London.
The film went on to be one of their most successful pieces of content and has been viewed over 3.5 million times on Facebook alone.
In one of the first campaigns that ran for British Airways after we won the pitch we were asked to promote their CityFlyer service.
CityFlyer provides a full BA service flying to business and leisure destinations throughout Europe. Running for over a month this campaign primarily promoted London City Airport and Ski routes out of Manchester.
Originally briefed as a social campaign on just Facebook and Instagram, the campaign rapidly expanded into online ads, press and outdoor, digital 6-sheets, transvision screens and digital escalator panels on the London Underground.
